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Adventure Rider London Store

The Adventure Rider London store can be found at 49 New King's Road, Fulham, London, alongside sister company Urban Rider.

No. 49 comprises the Royal Enfield Chelsea showroom, the workshop and the Adventure Rider lounge in the lower ground floor offering a selection of some of the best off-road and adventure gear from the top brands. View the latest offerings from Klim, Scott, Knox, Revit, Bell, Arai, Enduristan and many more.

As part of The Rider Group, we aim to cater to all kinds of riders from Urban City Commuters to Off-Road Adventurers.


Adventure Rider - Part of the Urban Rider store.

49-51 New Kings Road, London, SW6 4SE

Opening Hours:
Monday: 9:00 - 18:00
Tuesday: 9:00 - 18:00
Wednesday: 9:00 - 18:00
Thursday: 9:00 - 18:00
Friday: 09:00 - 18:00
Saturday: 10:00 - 17:00
Sunday: Closed

Bank Holidays: Closed


In order to check if the product you're browsing is in stock at our London Store, you can click the "Check Stock In-Store" button, which can be found on all product pages.

Arriving by motorcycle

Customers are welcome to park in any spaces directly surrounding the store. Ground anchors are in situ and a lock can be borrowed if needed.  Please park up and ask a member of staff.

If there is no space outside the store we recommend parking your bike in Peterborough Villas, directly behind the store, which is free for motorcycles.

Motorcycle parking is free in all the surrounding roads.

Arriving by public transport

The nearest tube station is Fulham Broadway on the District Line which is five minutes walk from the store.

Arriving by car

The store is outside the congestion charge but within ULEZ.  Car parking is available on Bagley's Lane and Peterborough Villas on meters.

Please note

Beware of the Traffic Reduction Scheme cameras shown below if you're not a resident of the Hammersmith & Fulham borough.

Urban Rider - SW6 4SEUrban Rider - SW6 4SE
The Urban Rider New Kings Road shopThe Urban Rider New Kings Road shop